Your daily workout
Are you ready to transform the fitness and health industry with us?
We are looking for a talented Senior Product Marketing Manager (m/f/d) to join our mission at EGYM Wellpass and revolutionize how employees access sports and wellbeing activities across multiple countries. In this role, you will develop impactful communication strategies, craft compelling key messages for our products, and lead the Go-to-Market process for new features.
Does this sound exciting to you? If you have a passion for product marketing and the drive to make a difference in the world of fitness and wellbeing, seize this opportunity and apply now for our team in Munich!
- Customer Insight Gathering: You participate in gathering customer insights and extracts customer needs and thus make a valuable contribution to the product strategy and development. You are the owner of NPS campaigns and processes. You support the product team in getting clear ideas and validate innovation concepts.
- Define USP: You define the value proposition for new features with your colleagues from the product and marketing teams, clearly differentiating them from the competition.
- Competitive intelligence: You Conduct detailed studies to follow market trends and best-practices.
- Go-to-market: You design and implement strategies for our key initiatives, taking charge of team training, creating appropriate materials and campaigns, setting up the necessary processes, and defining and tracking key performance indicators (KPIs)
- Product ambassador: Promote post-launch successes, ensure smooth liaison between the various teams along with product managers and assist Marketing teams in the creation of various content.
- Positioning and Messaging: You are responsible for marketing new features and solutions that meet the needs of specific customer segments (companies / partners / members). The full ecosystem is your playground, our products and portals, but also the app store and marketing website needs to be incorporated in your strategy.
- Build the job: As the first Product Marketing Manager in the Wellpass Product team, you will need to define the process and standards for your role. You might align scope, knowledge and rituals with the EGYM Group Product Marketing team but will be autonomous in that role within the Wellpass Business Unit.
About us
Become part of EGYM!
EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.
EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.
EGYM’s global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.
EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual’s identity.
